Successful retailers must anticipate the fashion that consumers will seek. Even the best designers routinely survey before designing their seasonal stripes, and significant retailers consult forecasters before purchasing inventory for their stores. How can an independent retailer access valuable industry information and forecast trends?
Above all, seeing what is happening in the glossy weekly and monthly fashion magazines will give you an idea of the new names in design, what consumers are buying, and where the trends are going.
Consumer spending is heavily influenced by the media but dampens its economic impact. To see what consumers are buying, make frequent visits to busy local retailers and malls. Whenever possible, take the time to chat with the sales assistants. They are at the forefront, giving them a unique perspective on what the consumer needs and what they are looking for. These are helpful tips to see what to buy and what styles are to come.
In our backyard, there are a host of undiscovered local designers who have a loyal following. With a little police work, you can find these rising stars and build a win-win relationship.
Today we see new adjustments in fashion standards, especially the retro routine’s resurgence among all the notable fashion trends. For now, it’s all about spandex clothing, leggings, ’80s outfits, and the new look. The popular Wayfarer sunglasses are back in movies like “The Blues Brothers” and “Risky Business” and saw some of the biggest names on the modeling scene in decades. The 1980s and 1990s. She revived her career in major fashion and cosmetic companies and featured it in advertising campaigns.
Whether you’re an established retailer or an existing store owner, constant research and direction are essential for your business if you want to grow and prosper. The trend or trend is achieved by closely observing the market, paying attention to street trends, and knowing your industry. As always, “knowledge is power,” in this case, is the power you can use to make substantial sales.